L’Oréal is the world’s leading name in beauty—its sole vocation and the exclusive focus of its expertise and passion for over 110 years. The Group aims to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.


L’Oréal relies on a single strategy—Glocalisation—meaning the globalisation of its brands with a detailed understanding and respect for local differences. Since beauty lies at the crossroads of contemporary and future civilisational issues, the Glocalisation strategy is more relevant than ever, timeless and evolutionary. The goal of the Glocalisation strategy is to offer bespoke and inclusive beauty by responding to the specific aspirations of consumers in every region of the world. In contrast to standardisation, it is based on careful attention to consumers and a deep respect for the differences in their needs, lifestyles, desires and traditions.


The Group is built around four Divisions, each of which has a specific vision of beauty, by consumer universe and distribution channels. This strategy is backed by a diverse portfolio of 35 complementary global brands. 

L’Oréal Luxe

Providing consumers with the best luxury beauty products and services through exceptional and memorable experiences.

Consumer products

Democratising beauty at its best.

Active Cosmetics

Providing sustainable and life-changing dermatological solutions.

Professional Products

Offering professional beauty expertise by drawing on over 110 years of knowledge and support for the hairdressing sector.

L’Oréal around the world

In 2021, L’Oréal strengthened its position as the world’s number one name in beauty, with record growth of +16.1%, twice that of the global beauty market. The Group gained market share in all geographic Zones, which it redefined to more closely mirror consumer expectations.

Focus on ...

Takami Co

In 2021, L’Oréal completed the acquisition of Takami Co, a Japanese company that develops and markets products licensed by the skincare brand Takami. The firm is owned by Dr Hiroshi Takami, the founder of two eponymous dermatology and beauty clinics in the Omotesando district of Tokyo. Founded in 1999, Takami is a premium skincare brand and peeling specialist built on the know-how of the celebrated clinics. It is particularly well known for its iconic Skin Peel pre-serum, also called the “Little Blue Bottle” by Asian women. Mainly available in Japan and in some Asian countries, notably in China, where it enjoys strong appeal, the brand is marketed through omnichannel distribution: mostly in e-commerce, in particular by subscription, as well as in selective distribution

Youth to the People

In late 2021, L’Oréal completed its acquisition of Youth to the People, an American skincare company based in California.

Youth to the People was founded in Los Angeles in 2015 by two cousins, Greg Gonzalez and Joe Cloyes, inspired by their grandmother Eva, who started a professional skincare line over 40 years ago, based on plant extracts and innovative active ingredients. Youth to the People develops and markets high-performance skincare products known for formulas that combine premium vegan blends of superfood extracts and science. Available in the US, Canada, Australia, and in select European countries where it enjoys considerable success, the brand is marketed through an omnichannel distribution mix of D2Ce-commerce and selective distribution.